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Birmingham seeks ambassadors to spread city’s good news story

Birmingham seeks ambassadors to spread city’s good news story

🕔04.Aug 2015

There’s so much going on in Birmingham next month that the city council is appealing for volunteers to act as ambassadors to advise visitors what to see and where to go.

High profile events include Rugby World Cup matches at Villa Park as well as the opening of the refurbished New Street Station and the Grand Central shopping centre with a John Lewis store, plus the Birmingham Weekender arts festival.

Council and business leaders are already working together to draw up crowd control plans, particularly around the opening of Grand Central.

Birmingham Weekender, three days of world-leading free outdoor performance, art and entertainment will take place from 25-27 September.

The city’s largest arts festival – organised by Birmingham Arts Partnership – includes exciting new commissions, world premières, roaming and pop-up street theatre, a musical picnic, participative events and workshops.

Highlights include Birmingham Hippodrome’s presentation of  Compagnie Transe Express’ Maudits Sonnants – an orchestra of baroque bell-ringers will play from a musical chandelier suspended above Centenary Square in a night time performance for everyone.

A new commission from Birmingham Repertory Theatre in association with Mem Morrison Company – Luminous – will see a promenade performance taking place in the Alpha Tower area inviting audiences to discover the unknown amongst the familiar through a series of intimate performances and installations.

Birmingham Ambassadors will be the public face of the city with volunteers on hand to welcome visitors and provide information on the various events taking place and how to get around the city – a similar role to that of the London Ambassadors during the 2012 Olympics.

Although details of locations and time commitments are still being finalised, Birmingham city council’s events team are inviting people to register their interest in helping out. All volunteers must be 18 years or older.

Councillor Ian Ward, deputy city council leader, said:

September is going to be a particularly exciting month for Birmingham, with a number of high profile events bringing tens of thousands of additional visitors to our city.

To help things run as smoothly as possible, we are looking for people to volunteer as Birmingham Ambassadors to provide a warm welcome to visitors, helping them find their way around the city and make the most of what we have to offer.

This is a chance for people from all backgrounds to get involved in what will be a hugely important time for Birmingham, so I hope that as many people as possible will sign up and take advantage of this exciting opportunity.”

Anyone interested in becoming a Birmingham Ambassador is invited to email:

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